29 Apr According to James H. Gilmore & B. Joseph Pine II in their essay, there are four defining approaches to Mass Customization. Request PDF on ResearchGate | The Four Faces of Mass Customization | Virtually all executives today recognize the need to provide outstanding service to. Virtually all executives today recognize the need to provide outstanding service to customers. Focusing on the customer, however, is both an imperative and a.
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Didn’t get the message? In their desire to become customer driven, many companies have resorted to inventing new programs and procedures to meet every customer’s request. Harvard Business Review, 75, Focusing customisation the customer, however, is both an imperative and a potential curse. They are realizing that they did not examine thoroughly enough what kind of customization their customers would value before they plunged ahead.
Companies around the world have embraced mass customization in an attempt to avoid those pitfalls. Abstract Virtually all the four faces of mass customization today recognize the need to provide outstanding service to customers.
This paper aims at proposing an innovative business model to support hospitals ,ass customized production in healthcare.
Book Review on Social Entrepreneurship and Tourism: More often, however, managers will need a mix of some or all of the four approaches to serve their own particular set of customers.
The growth of aging population in developed countries necessitates a better performance of the healthcare system in order to improve the healthy life expectancy of elderly people. But many managers have discovered that mass customization itself can produce unnecessary cost and complexity. Readily available information technology and flexible work processes permit them to customize goods or services for individual customers in high volumes at low cost.
In some cases, a single approach will dominate the design. Until now, no framework has existed to fokr managers determine the type of customization they should pursue. Generate a file for use with external citation management software. National Center for Biotechnology InformationU. They have identified four distinct approaches to customization.
The four faces of mass customization.
In this regard, the emerging manufacturing technologies such an additive manufacturing not only facilitate customized production in healthcare sector, but also can change the role of the hospital from a solely user to a producer.
Such a progress can be achieved both through improved services and medical products.
Add to My Bibliography. Virtually all executives today recognize the need to provide outstanding service to customers. Scientific Research An Academic Publisher. When designing or redesigning a product, process, or business unit, managers should examine each approach for possible insights into how to serve their customers best.
The four faces of mass customization. – PubMed – NCBI
Accordingly, providing patients with customized medical devices that are designed and produced based on individual requirements of each patient can be seen as a proper solution. Business ModelCustomizationHealthcareManufacturing. However, successful pursuit of such strategy requires implementation of a new business model as a supporting tool. But as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations.
the four faces of mass customization