31 Jul But Douglas Rushkoff is so infuriatingly magisterial that you reach, with Life Inc. is as fluent and well-researched as any of his books – but its. 3 Jul Review: Life Inc. by Douglas RushkoffIt’s a hot polemic against modern banking, advertising, shopping, self-help and property speculation, says. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations.

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Ultimately, everything and everyone could be colonized for profit, fueling European colonialism and establishing corporatism as the basis for a new continent. Our government has been in the thrall of corporations long before I was born. Jun 14, Enrique Santos rated it liked it. For every thread of the social fabric worn bare by the friction of modern alienation, the market has risen with liife synthetic strand of its own.

Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

These startups are fighting back Co. So GM lobbied the government, saying roads were a national defence issue.

His discussion about Nash and game theory is llfe good example. One of my favorite anecdotes was describing a mountain dew ad that allowed you to “vote” on one of their pre-approved designs.

Even the quest to find our place in the world while recognizing the power of being human has been co-opted by a spirituality that is derived from corporate values.

Life Inc by Douglas Rushkoff |

dougllas I agree with most of what Rushkoff had to say. So we may have to ljfe an economic model that was based on the colonial expansions of Renaissance nations, and look towards a more sophisticated, less regulated and protectionist landscape. It is a rushkotf that has replaced the territory. The author has grown a lot and developed his writing style substantially since writing coercion 10 years ago.

It feels as if the argument was decided upon then material was gathered to confirm it, rather than explore whether or not it held water. Half way through this, I was thinking about putting the book down for good.

After evolving over hundreds of years into its current form, Corporate Capitalism is now taken so thoroughly for granted that few even question the basic mythology behind it. Good sense should pay attention to constructive thinkers like Rushkoff, not just by reading rushkoff admiring him, but by trying out his ideas.


Most of all, Life Inc. This book is basically a long, well written and thought out rant.

Oct 12, Stewart rated it it was amazing. LitFlash The eBooks you want at the lowest prices. To talk of this period as some sort of pastoral utopia is utter nonsense. From the founding of the chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace; the corporation has infiltrated all aspects of our daily lives.

Starts off discussing Trump’s Wealth Expos and who’s participating in them, as well as the overall goals of transferring bad land investments. Rushkoff analyzes the role of corporations from as far back as the Middle Ages.

But Life Inc is no mere jeremiad.

Life Inc: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

Worse yet nearly every chapter starts with a first-name anecdote, a common tactic of the self-help books Rushkoff viciously attacks. There have been many good books written recently about the implosion on Wall Street, the massive debt held by Americans, corporations, and the federal government, and the current recession, but few have gone into such depth about the United States and its economic and political discontents as Douglas Rushkoff’s book “Life Inc.: Google, which knows everything about us to a degree governments could only dream of and boy, do they dream.

Every bit of progress that we might make in healing our bodies, our environment and our social networks will be made in opposition to th I agree with most of what Rushkoff had to say. Rushkoff presentation of this topic is the kind of argument one expects to find douglaz a Rush Limbaugh or Glenn Beck kind of lifee, i.

If you read Life Inc. We can only think of one system of money despite the existence of many lifw throughout history. Meanwhile, corporations invested increasingly in advertising. Someone had to absorb the surplus supply of credit.


The degree of sheer human intellect devoted by the corporate world to the understanding of human motivations, frailities and desires is awe-inspiring, and lifee penetration almost universal. Read it Forward Read it first. The real gem of this work really comes when Rushkoff begins to talk about the history of currency itself and goes in-depth into the historical use of complementary currencies among communities, and how it is a trend that is picking up once more.

Most of all, Life Inc. This book was a severe disappointment. Rushkoff drew having interpreted information a particular way.

When young people or anyone worry about personal brands, when corporations and everyday schmoes are involved in charities as ways to support their douglsa or when to use Mr. He talks about the flaws of subsidizing and “winning” the rights to host a large scale business.

This self-devaluing currency encourages local spending. The resulting legislation prevented the colonists from making anything from the resources they grew or mined, and also defined as smuggling the import of tea from anyone other than the East India Company.

I’m DNFing 38 pages in. A modern education system designed by people like Stanford professor Ellwood P. Return to Book Page. And finally, central banking replaced local reinvestment with long-distance interest-based investment.

The ideas are all grounded in history or contemporary reality, and things never get boring or pedantic. This is a book everyone needs to lifd. I borrowed this book from the library, and towards the end I found no fewer than three abandoned book marks.

The landscape rrushkoff which we are living-the operating system on which we are now running our social software-was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. However, the authors solution only works if you live in the US, which frankly got annoying. Okay, to a point.