9 Dec A book which features images of hundreds of Rams’s products, his sketches and models while it elucidates his design philosophy; Dieter Rams. Less and More has 91 ratings and 1 review. In the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most. 2 Sep 1 Comment. Double review of Less and More: The Design Ethos of Dieter Rams and Dieter Rams: As Little Design as Possible. Rams_covers.

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While the book’s title Less and More nearly demands to be mistyped as Less is More, Rams himself explained his design approach as “Weniger, aber besser,” which translates roughly to “Less, but Better,” but the book remains indicative of its title.

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Models and sketches and this includes mock-ups of products that didn’t make it. Return to Book Page. We measure every detail against the question of whether it serves function and facilitates handling.

You may also like. They are based in Asia but ship globally. Sometimes referred to as “the ten commandments,” they are just as relevant today: Web page addresses and e-mail addresses turn into links automatically.


Rams’s personal vision and philosophy was so entwined with the Braun brand and image that it is no wonder that the two names are nearly synonymous. Each item gets a spread of lovely close-up photos butted together and then a spread with a head on shot on the left and each right-hand page having relevant profile photos.

Less and More: The Design Ethos of Dieter Rams

All pages and three different types of paper. As Little Design as PossiblePhaidon.

And out of these beliefs came the spare, formal and geometric style associated with post-war Germany. That, however, is our only complaint. As Little Design as Possible Amazon: Daniel Chua rated it really liked it Jul 24, Many of his works have achieved iconic status, while his ideas—in particular his advocacy for “less but better” design—have proved formative for a contemporary culture concerned with design ethics and sustainability.

Learn to draw Check deaign my online sketching courses. Models and designs by Rams, never before shown to the public, will be presented as a means of reconstructing the development process desugn his specific design methodology.

Less and More: The Design Ethos of Dieter Rams by Klaus Klemp

In the documentary film ObjectifiedRams states that Apple is the only company designing products according to his principles. Emory rated it it was amazing Oct 22, By creating a Core77 account you confirm that you accept the Terms of Use.


Both books also stress the collaborative relationship of designer and engineer that Rams so fully embraced. There are no discussion topics on this book yet. His designs include the RZ 62 chair that was chosen by Florence Knoll for her villa in Florida dister the Dafne folding chair ; the Chair Programme ; and the Universal Shelving System At the Design Museum, the exhibition itself is laid out with a clarity and sense of space that sometimes makes the products seem a bit precious, as if they are to be viewed by the connoisseur.

Incidentally the color work in the book is printed with an impressive screen, most art books run to to We have ratings, but no written reviews for this, yet.

About this product Synopsis Now available again, this is the definitive reference book on the work of Dieter Rams.

Less and More : The Design Ethos of Dieter Rams (2015, Paperback)

The hybrid sculptures of Brendan Lee Tang. Good design is unobtrusive. Care and accuracy in the design process show respect towards the consumer.