Citation: Sahlman, William A. “How to Write a Great Business Plan.” Art. Harvard Business Review 75, no. 1 (January–February ). HBS Professor William Sahlman tells entrepreneurs how to give themselves a better A great business plan is not easy to compose, Sahlman acknowledges. Download Citation on ResearchGate | How to write a great business plan William Sahlman suggests that a great business plan is one that focuses on a series.

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Article Summary: “How to Write a Great Business Plan” by Sahlman : Investment Research

Technology and Operations Management. These questions relate to the four factors critical to the success of every new venture: A better deal, not to mention a better shot at success, awaits entrepreneurs who use it.

Nanda, Ramana, William A.

Kasturi 19 Rayport, Jeffrey F. Sahlman and Robert White Citation: Is the market for the venture’s product or service large or rapidly growing or preferably both? Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really matters.


Warren 14 McGee, Henry W. Print Breat at Harvard.

Finance General Management Marketing. In addition, like more traditional venture capital investors, WTI hoped to participate in follow-on debt and equity investments in its successful portfolio companies. Baker Foundation Professor, Dimitri V. Cite View Details Purchase Related.

Sahlman, and Robert White. Harvard Business Review 75, no.

Like traditional venture capital and private equity firms, WTI raised funds from institutional investors and evaluated deals. Ramana NandaWilliam A. As for opportunity, the plan should focus on two questions: What do they know?

Contact Send an email. Fritz 9 Fox, J.

How to Write a Great Business Plan

Cite View Details Educators Purchase. A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. The questions about people revolve around three issues: Sahlman and Robert White.

Exercise August Revised February However, instead of making initial investments how to write a great business plan sahlman the form of equity, WTI focused primarily on lending money to start-ups, charging them interest and receiving warrants that could later be converted to stock in the case of a liquidity event.

Then, in addition to demonstrating an understanding of the context in which their venture will sanlman, entrepreneurs should make clear how they will respond when that context inevitably changes. Cite View Details Purchase.

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How to Write a Great Business Plan

Sahlman and Nicole Keller. Baker Foundation Professor, Dimitri V. But one that asks the right questions is a powerful tool. Business and Environment Business History Entrepreneurship. Sahlman, and Nicole Keller. Finance Globalization Health Care.

Whom do they know? Entrepreneurial Finance Problem Set. Cite View Details Related. About the Author Sahlmah A. Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it. Ronald 1 Frei, Frances X. Every seasoned investor knows that detailed financial projections for a new company are an act of imagination.